In the global business context of increasing media fragmentation, decreasing brand loyalty and an increasing reliance on first hand experiences and word of mouth, it is more important than ever before to understand Customer and Staff Satisfaction, Loyalty, Promotion and Engagement in order to provide customers with consistently high levels of choice, experiences and look and feel at all retail sites.
Market research is the answer to obtaining the data your company needs to make more informed business decisions.
Businesses use market research to:
- Gain insight into the customer base
- Understand customer needs
- Gain feedback about products and services
- Understand who purchases goods or services
- Formulate and create marketing and business plans
Our services include:
- Face to face surveys
- Telephone surveys
- Customer satisfaction surveys
- Employees Satisfaction surveys
- Exit Survey in-store or on-street