Online v Instore

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I often hear from retailers that they simply cannot compete with online stores and are constantly losing sales to the likes of Amazon and others as they cannot beat them on price.

But for the majority of us, price isn’t the differentiator. Take a look at this example of a review from the Good and Bad Guernsey Businesses Facebook page.
Gaudions

This is a great example of a company doing a little bit extra to please their customer, they could have quite easily told the customer that they couldn’t beat the price and she should buy from Amazon, but they didn’t, they took the time to order in the product specifically for that customer, and because they’ve taken a little time to do something for that customer, she has chosen to pay a little bit more to have that great service, rather than settle for a cheaper price.

It’s a fact that most of us prefer to buy local, we prefer the face to face contact, the advice, the benefit of speaking to someone who’s knowledgeable about the product and can recommend a product that suits our needs. Price is secondary, yes we want to make sure we’re not paying over the odds for something or getting the feeling that we are being ripped off, but if retailers can demonstrate all of those great skills then your customers will come back to you, time and time again.

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