The way in which you describe your business and how you get your message across is very important, which is why I set a challenge for readers to send me their Core Messages. We had some fantastic core messages and here are the winning entries:
- Emma Hill, from Quints of Jersey, “Design business brands and event stationery that help locals flourish.”
- Daco Fernandes, from DLF Window Servicing, “Whether it’s windows or doors, make it our problem, not yours.”
- Janet Davison – from SOL First Aid Training Services, “Have a go, you could save a life.”
- Jason Mahy, from Aladdin’s Cave Ltd, Quality, “Value, choice and convenience, all in one local store.”
- Mandy Gagnerie, from Bonbonco, “The Most Fabulous Fun You Can Have With Chocolate Bonbonco.com”
- Stephanie Steedman, KEPlanning, “Working for you, to make the planning system less stressful.”
Congratulations to the winners and I look forward to meeting you at Speed Buzzing soon.
Getting your message out there is what you do every day. Networking and customer service is all about relationships, whether you are speaking with a customer or communicating with employees you are networking. It is all about building a rapport and bringing people together who will become your tribe.
The trick to “bee-ing” a successful business is to consistently look after your internal customers: those who walk through the back doors, so they can look after your external customers, those who walk through your front door. Your external customers are those that walk through your front door. Remember, your internal and external customers are the bloodstream of your business, if you have no customers you have no business; so let’s do everything we can to make them feel consistently valued.
“There is only one boss – the customer. And he can fire everybody in the company from the Chairman on down, simply by spending his money somewhere else,” said Sam Walton, American founder of Wal-Mart Stores, one of the largest retail chains in the world.
The culture of your business has an impact on the customer service provided. It is about more than hiring the right people and providing your employees with customer service training. It’s about setting the right example of customer service behaviour from the very top so that it is delivered by all employees to the customer. It starts with people who want to do the right thing, the service culture has to be a driving philosophy of your business and every decision, at every level, has to be taken with the customer in mind. Everyone in the company will be aiming for the same end goal, which is customer satisfaction.
National Customer Service Week is a week-long opportunity to raise awareness of customer service and the vital role it plays in successful business practice and the growth of the UK and Jersey economy. It starts on Monday 5th October and will finish on Friday 9th October. For the first time Jersey we will be celebrating this fabulous initiative. Jersey Business, The Parish of St Helier and myself are getting together to organise a buzzing week, where knowledge and expertise will be shared during a series of events designed to recognise and celebrate the importance of great customer service within every organisation. I hear you and agree, should we really be making a special effort for one week in the year? Of course, not, it is something which needs to be done every hour of the day, every day of the week, and every week of the year. However, it’s a good start for your business to show your appreciation and enjoy the benefit all year.
So, let’s tell good stories and “Bee” positive because positivity breeds positivity. Let’s ensure our employees feel valued and enjoy coming to work every day. Let’s say thank you to them for delivering exceptional service and let’s also thank you to our customers for being loyal to you.