Future of Marketing is Based on Meaning – #TheBQBGuestBlogger Martina Olbertova

Home/Busy Beehives Blog/Future of Marketing is Based on Meaning – #TheBQBGuestBlogger Martina Olbertova

martinaThis is an open letter to the marketing industry. It is addressed to the marketing community worldwide, including market research, planning, strategy, advertising, design and creativity professionals.


Dear colleagues, friends and fellow marketing professionals,

Today, I would like to take a moment and share with you something that I believe might be of interest.
The topic concerns the very bottom line of our work: how businesses create value and how marketing can help promote this value via capitalizing on meaning. Meaning is perhaps the hardest thing to create in business, yet the most significant one for the future value creation and growth. It’s largely created
through a proper understanding of our everyday context, which impacts what we create in this world.


Martina Olbertová  |  Twitter @MartinaOlb
Global Brand Strategy Consultant

Leave A Comment

Notice: Undefined index: sfsi_plus_okIcon_order in /home/beehives/public_html/wp-content/plugins/ultimate-social-media-plus/libs/sfsi_widget.php on line 286

Notice: Undefined index: sfsi_plus_telegramIcon_order in /home/beehives/public_html/wp-content/plugins/ultimate-social-media-plus/libs/sfsi_widget.php on line 287

Notice: Undefined index: sfsi_plus_vkIcon_order in /home/beehives/public_html/wp-content/plugins/ultimate-social-media-plus/libs/sfsi_widget.php on line 288

Notice: Undefined index: sfsi_plus_wechatIcon_order in /home/beehives/public_html/wp-content/plugins/ultimate-social-media-plus/libs/sfsi_widget.php on line 289

Notice: Undefined index: sfsi_plus_weiboIcon_order in /home/beehives/public_html/wp-content/plugins/ultimate-social-media-plus/libs/sfsi_widget.php on line 290

Notice: Undefined index: sfsi_plus_weibo_display in /home/beehives/public_html/wp-content/plugins/ultimate-social-media-plus/libs/sfsi_widget.php on line 370
Follow by Email
Skip to toolbar