Month: September 2015

Future of Marketing is Based on Meaning – #TheBQBGuestBlogger Martina Olbertova

This is an open letter to the marketing industry. It is addressed to the marketing community worldwide, including market research, planning, strategy, advertising, design and creativity professionals. Dear colleagues, friends and fellow marketing professionals, Today, I would like to take a moment and share with you something that I believe might be of interest.The topic concerns the very bottom line of our work: how businesses create value and how marketing …

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