Bees and Drones

The drone is the only male bee in the colony, procreation is the drone’s primary purpose in life and therefore allowed to remain in the hive because they may be needed to mate with a new virgin queen. Bee mating occurs outside of the hive in mid-flight, 200 to 300 feet in the air; it is known as the “drone Mating Area”, and it can be a mile or more away from the hive. The drone’s big eyes come in handy for spotting virgin queens taking their nuptial flights.
The few drones that do get a chance to mate are in for a sobering surprise. They die after mating!
Lucky this is happening in human life, and we can also confirm that men aren’t from Mars and women aren’t from Venus, but their brains really are wired differently. Ideas of differences in the male and female brain circulated during the time of ancient Greek philosophers around 850 B.C. Aristotle claimed that males did not “receive their soul” until 40 days post-gestation and females did not until 80 days.

The results of a new study, which apply to the population as a whole and not individuals, suggest that male brains may be optimized for motor skills and facilitate connectivity between perception and coordinated action, and female brains may be optimized for combining analytical and intuitive thinking.
The latest study, published in the Proceedings of the National Academy of Sciences, showed that the differences in the male and female “connectomes” develop during at the same age of onset of the gender differences seen in psychological tests.

BrainGraphic

“On average, men connect front to back (parts of the brain) more strongly than women,” whereas “women have stronger connections left to right,” said study leader Ragini Verma, an associate professor of radiology at the University of Pennsylvania medical school. But Verma cautioned against making sweeping generalizations about men and women based on the results.
In a study titled, “Men Buy, Women Shop” researchers at Wharton’s Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates.

Men are more likely to respond to more utilitarian aspects of the experience — such as the availability of parking, whether the item they came for is in stock, and the length of the checkout line.

“Women tend to be more invested in the shopping experience on many dimensions, it is in an inter-personal, human fashion” says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. “Men want to go to Sears, buy a specific tool and get out, men treat it as more instrumental. It’s a job to get done.”

So understanding your audience and how your customers’ react is a very insightful way to help you create the right experience for the right gender.

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