The majority of first impressions are based on non-verbal communications according to a study done by ULCA:
- 55% of people base their first impression on body language and personal appearance: the visual,
- 38% of people base their first impression on what you say: the vocal, and
- 7% of people base their first impression on the words you use: the vocabulary.
You need to make a positive impact and in order to do so that first impression is crucial. Once the initial first impression is done, it’s time to go down to business…
Time to get any final questions answered and to meet any other people working with the Franchisors who will be helping you get your business up and running.
Although you may think this is just a formality, it is actually a very important part to make sure first that you are ‘click’ with the Franchisor, you are entering a partnership, it’s like getting married in a way, it must feel right with the Franchisor and you must completely comfortable and confident in the company you are about to enter into business with.
Also, keep in mind that they will be carefully evaluating you as a potential franchisee at the same time, so this final judgment is a two-way street. People buy people. Whatever you do, people will buy your product or service and do business with you because they like you, trust you and know you are going to do what is right for them and your Franchisor will know that and it will be a big part of his impression on you and whether he wants you to represent his brand…